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@Bobby_Dids
It's always an arse to see your 'scene' commercialised like this. If you don't want to make the same mistake over and over I have a couple of suggestions for choosing your next big thing:
Is your 'scene' underground? Has it ever been? If it has, how the hell did you find out about it? If you first read about it in the 'culture' section of the Guardian, leave well alone.
Does it have close ties to inner-city life? In particular, does it have origins in a profession who interract daily with the media/ad agency/blah industry? If so, leave well alone.
Fixed wheel cycling is the the fucking 'Zeitgeist'. If you are in it for the long haul, don't worry about Duffy.