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That sounds really interesting.

Is it actually rubbery in any way? I'm thinking of how resilient it would be to chips caused by stones, or to being leant against lampposts and fences.

Quite keen to know what the paint is. I've not heard of a rubber feel paint, and it could be pretty practical.

I've handled paint that feels rubberized before, but for the life of me, I can't remember the exact paint. This might head you in the right direction though.

http://www.nwepaints.co.uk/acatalog/Chlorinated_Rubber___Pool_Paint.html