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  • right, i'll post this so that it's easy for anyone who wants to complain. you can complain to the advertising standards association by using their online complaint form here. it only takes a minute to fill out.

    the british code of advertising has a section on substantiation that reads:

    *3.1 Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation. (...)*
    *3.2 If there is a significant division of informed opinion about any claims made in a marketing communication they should not be portrayed as generally agreed.

    *the guardian posted an article on the "there definitely is a god" campaign here, with a photo (might be good to link to in your complaint).

    One essay written to them.

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