• I have no idea what the deal is with PBR but it seems to be hypercool in That America by all accounts.

    I think it has something to do with irony. Or hipsters co-opting American 'working class' cultural signifiers, like trucker caps and whatnot. As a beer goes, it's not bad. If, by 'not bad,' you mean 'not bad if you like the taste of American-style lagers.' I still prefer Budweiser.

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