Read Barthes' Mythologies. You can even make it cycling related using the section on the Tour de France.
+1 on Barthes
also try "Travels in Hyperreality" and "A Theory of Semiotics" by Umberto Eco
there are loads more but to be honest you'll likely be swamped by these.
good luck, postmodernism alone is a mindblower and can change your life.
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+1 on Barthes
also try "Travels in Hyperreality" and "A Theory of Semiotics" by Umberto Eco
there are loads more but to be honest you'll likely be swamped by these.
good luck, postmodernism alone is a mindblower and can change your life.