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@void
I wrote a reply to this at work but by the time i clicked on 'reply' it asked me to logged back in and i lost my message. balls. so trying to remember my points:
i think the reason the weekly ride died so quickly because it was so 'regular' that it didnt seem like anything special. I'm all for ending at a pub/bar/club but if its just going to be a small quick ride then hitting the pub for the night, i dont see how thats much different from bham CM, which for me has got kinda dull.
personally i think it'd be better as a monthly night rather than a bi-monthly (initally). I say that because looking at smaller places like seattle that have had their events/scene/whatever grow they started with a monthly thing and it grown from there.
that gives enough time to plan stuff and would make people change plans/put more effort in to attend. also it gives time for people to think of more creative activities/rides/games/ideas/flyers even, generally get more people into it and pumped for it when it happens, making it a good night rather than just another ride.