For Sale: Swagger bikes

I seriously can't work out who OOL's market is? And like Fred mentions above, if he only aims to sell 1 bike a week then he really isn't the shrewd businessman he so readily believes.
He's just some toerag that ironically enough has jumped on a 'scene'(his words, not mine) and is trying to exploit the muppets that have read about it in Loaded and The Guardian......
I'm still in disbelief at this twats arrogance.....

Neither can he.
You dropped this again T.