Fixie Inc ( Cycles for Heroes )

Leads to the question, what do Mercian do that Bob Jackson don't? (assuming they are using the same tubesets) and is it worth £250?

Custom build (the £350 Bob is OTP).

Hand cut lugs? (although I'm pretty sure this not on all the frames).

They also bang on a bit about their brill firing process, in the catalogue (could be just blurb though).