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@tom.
I'm bored of this and your stupid arguments now. Hopefully I'll be able to resist posting any more on this subject, but:
It wouldn't take 4 or 5 cans of paint and many hours of labour to respray that bike. It would take £4 of paint and 10 minutes - hell people will do it for you for free.
Ghost bikes - if they are being compared to an advertising campaign - would be most akin to a viral campaign. I think that if someone pitched a very low cost viral campaigh to a brand that would take a year, they'd probably go for it.
I will say this once more: GHOST BIKES AREN'T DESIGNED TO PROMOTE CYCLING, THEY ARE DESIGNED TO RAISE AWARENESS OF CYCLIST VULNERABILITY.
Here's to hoping that your boss reaps the rewards of his sensitivty.