Ghost Bikes

Just out of interest, what ways of raising awareness where you thinking of, Given that they should maintain a raised awareness and be free (or at least very cheap)?

Ghost bikes are a guerilla way for cyclists to do what the government should have been doing for the last 20 years.

Why does raising awareness have to be cheap? The truth is that the government will pay for anything if they deem it to have enough electoral value. The problem with cyclists dying on the streets is that the electorate and public in general (although I'm sure they find it sad) have issues like this very far down their list of priorities.

There are many ways to tap-in to the public consciousness but I think you'll probably find that the public, motorists and cyclists are all very aware that riding on the roads is dangerous, people just don't care. It's all about acceptable levels of risk.

Cyclists should leave guerilla tactics to the Viet Kong.