Its actually a rather lovely prince of wales check. It barely looks like a cycling jacket - I was admiring the test garment being worn by one of the Rapha crew at the BFF.
The price is a little high - but talking to them it is almost a stealth technical jacket - the cloth is bonded to some breathable membrane etc etc. Traditional tweeds feature colours such as heather etc as it was the original dpm, the colours of the weave used for this jacket are inspired by the urban environment.
Berghaus did it a couple of years ago....
[URL="http://www.oipolloi.com/oipolloi/gfx-items/1437-300.jpg"][/URL]![](http://www.oipolloi.com/oipolloi/gfx-items/1437-300.jpg)