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@skoota
certainly up for helping with the viral, sorry i just got put back onto this thread. We can do 2d/3d compositing, editing, filming etc. Not sure i can make tonight, i shall try but am really under the cosh with work.
Just to quickly reply to greasy slag, my opinion of humour in the viral is different, i think actually any kind of humour that will make this light hearted is a definite no no. A good reference point, not sure if it has been mentioned, is the THINK! campaigns, which are very shocking and brilliantly pulled off. But i don't think most people will get the sheldon ref and also this is a dark subject so lets not be afraid of people finding it shocking.
example:
http://uk.youtube.com/watch?v=g-9JR2P4wWI