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Those of you that were asking about Hanson, now that charlie lloyd (posting as Charlie_lcc) is on here, there is no need for me to duplicate, Charlie will give an answer here Monday if he can. Right Charlie?
Yes I'll do that if I get the info. As yet I cannot send private messages 'cause I am still in the 'nursery' section on this forum.
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Interesting thread. But 'slightly' hypercritical.......WARNING: RANT APPROACHING:-
Is LFGSS also going to support a programme to encourage cyclists to STOP at red lights?
The HGV's have to, and all the other road users do. Is it the same cyclists that undertake and RLJ? I don't think its that clear-cut. But I do believe a vast number of 'serious' cyclists believe that they're 'advanced' enough not to bother with RL's, less experienced riders follow suite. They all set a bad example for all of us and all other motorists judge us by their standards.Ride responsibly. People will start to notice. Attitudes will change.
(I stop at RL mainly because I need the rest).
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bumps
We’ve come up with a campaign strategy (plan of attack) which we would like to use as a working brief for all of the million creatives on this forum.
While we’re not looking to dictate, we feel that it’s easier and faster to put a specific idea out there and have you guys come up with the actual ideas for it, than keep things completely open and vague.
We would like treatments for each particular part of the campaign. So if you are a film maker please have a brain storm and come up with an awesome idea for the viral. If you are a website designer and can facilitate this end of things please let us know how you see it and so on.
We will have each part of the campaign tie in with all the others through the use of the logo, theme, and perhaps a tag line.
The Decision
On Tuesday October 7th we are holding a vote for best viral, best logo, best website name, and best direct action plan. You must vote in person on this date. We will not accept any online voting. The job will be award Wednesday the 8th, with approximately 10 days to complete it.Meeting details:
6:30pm
Tuesday 7th October, somewhere centralMEETING DETAILS TO BE CONFIRMED BY SATURDAY 4TH
Central Message
Cyclists are dying under lorries, this has to stop, both cyclists and HGV’s play an important role in this.Theme
We would like to use watermelons throughout the campaign. We see the watermelon as a quirky media-friendly tool that is able to easily show how vulnerable cyclists are. While being very graphic and even perhaps haunting, seeing a watermelon run over is light enough to keep media, families, and drivers happy with us. We also see the watermelon as a theme that is easy to carry on, build on, and evolve into new campaign strategies.Strategy
We will be carrying out the campaign through the following methods.- A 30-90 second viral film.
Our current treatment is that we will line a cycle lane with watermelons in a sort of guerilla manner. Each watermelon has a lifesize photograph of someone’s face. We then film what happens to them as HGV’s turn left.
However we would like to open this up for ideas from all of you. What is the most “viral” viral you can thinking of depicting our message.
We want your treatments, the idea doesn't have to be the above, but unless you have an entirely new whole campaign for us, if does have to involve the watermelon.
You will have 10 days from approval of your treatment to complete the viral. Also we only have whatever budget can be raised here so count the budget as close to zero as possible for now.
2. Logo.
This logo will be on all aspects of the campaign (website, flyer, spokecard, whatever)
Currently we are thinking that this will be a watermelon with a tyre track through it. But that is just a working brief and could totally change.
We need this designed! Please post ideas here!! Doesn't have to be the idea above, but again it has to be a watermelon theme unless you're coming up with a whole new campaign. Just to stress, you are proposing your ideas for the logo treatment and not submitting the final design (yet).
3. A website .
It will host:
a. the viral,
b. a list of different letters to MP’s, the mayor, etc,
c. links to different visuals.
d. Facts and figuresWe need a great name for this site that’s available. We don’t wantwww.cyclesafelondon.com as it just seems too governmental in title*.
This site will have to be ready to go live in 10 days from the approval of the treatment. Would you like to make that happen?*cyclesafelondon.com will still run in just the way it is running, the campaign website will be focussed on the campaign alone.
4. Flyers.
The text for this is currently being written. Obviously not much can be done on this right now but we’re including it so you can see all aspects. It will have the logo on it and direct people towards the website.
We will have about two weeks to design and print these. Let us know if you’re interested in assisting.
5. A Direct Action/Peaceful event
We are looking at Tuesday October 28th !! (TBC)
We are currently planning this for outside of a building site. The current plan is for Kings Cross, targeting one firm. Details a bit later on specifics.
The theme for the Direct Action will be a mass of people with their bikes outside a work site first thing in the morning. We will line the entrance with watermelons with photographs of people on them . As working HGVs drive through and squash them, it will create a silent peaceful but visually gripping protest .
We will also have spray paint and stencils of the watermelon logo at the site and will be spray painting cyclists with flouro jackets as they ride by.Do you have additional ideas for this!?!?
We need all of you out in force for this morning.By this point we will have the viral, website, and flyers ready and up and running.
It’s important to note that through all of this it is incredibly important that we are not blaming the cyclists nor the HGV’s as being the sole contributor to these deaths.
Your Ideas
So there you go!! Have a giant brainstorming party and start posting as many ideas as you may have to execute this brief.** If you think of a better theme than us, great! But please realise that it will mean changing each aspect of the campaign, not just the one part. Meaning we can’t have a killer idea for the flyers but no idea how to tie it in with the viral. While we are completely open to the entire brief changing it would have to change as a whole. If you have a brief that fits all of the different aspects of the campaign that’s more kick-ass than this throw it in. HOWEVER - you have to think through the implications. We have to be able to deliver all of this on a very tight budget, and with 10 days to produce the final work.
- A 30-90 second viral film.
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Mini update: I'm waiting for a few managers to come in tonight to see if we can use their basement as a meeting point for Tuesday. I'm looking at a few venues in the shoreditch / aldgate / fenchurch st area.
Get thinking people, get your ideas in!
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Meeting details are now confirmed
Meeting details:
7pm
Tuesday 7th October
El Paso on Old Street -
Ghost Bikes article in today's Observer...
**The spectral memorials that haunt our roads** **They started in San Francisco, spread throughout the States and are now appearing in cities worldwide ghostly white bikes adorned with fresh flowers that mark the spot where a cyclist has been killed. As they begin to appear across Britain, Geraldine Bedell talks to the creators of these poetic shrines and the victims families.**[] Geraldine Bedell
[] The Observer,
[]Sunday October 5 2008
[]Article historyThe bike was hanging off the railings, a metre or so above the ground, gleaming spectrally in the dusk. It was painted white and its luminosity emphasised the simple sweep of the frame, the elegance of its engineering. Only up close could you see that it looked so stark and sculptural because all the extraneous bits - chain, brake cables, the rubber on the handlebars and pedals - had been stripped away. It was only the skeleton of a bike and there was a plaque hanging off the crossbar: 'In memory of Smudge, 1971-2008.'When I first noticed it, I had no idea this bike was part of a viral campaign of memorialising that had started five years earlier and has since surfaced in more than 50 cities, from Vienna to São Paulo, Whangerei to Toronto. But in subsequent weeks, I spotted two more skeletal white bikes within a few miles of the first, commemorating the deaths of cyclists on the streets of London.
In the past year, ghost bikes have appeared in Wales, Oxford, Brighton and York, as well as in the capital. Many are the work of cycling groups that want not only to remember the dead, but to draw attention to the vulnerability of cyclists; bikes as both a shrine and a political statement. Not all cyclists are in favour, however; some argue that they give the impression cycling is more dangerous than it is.
Within half an hour's bike ride from my house, I can see three, which seems a scary amount of death on two wheels. Yet that impression is not borne out by the facts, even taking into account two highly publicised fatalities in London in the past fortnight. (Both involved lorries, which are implicated in the overwhelming majority of cycling deaths in the capital.) Since 2000, cycling in London has doubled, but there are 19 per cent fewer deaths than in the mid-1990s, an average of 20 a year. Nationally, 136 people were killed cycling in 2007 and 146 the year before.Read the full article here: http://www.guardian.co.uk/artanddesign/2008/oct/05/art
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I thought that was a damned good and well-written article. We should contact her. Taking some points from the article though, it looks as though two of the 2007 sites already have ghost bikes. It also looks as though TFL won't pull the bikes down.
Can I suggest that the sites all be recc'ed to see how easy it would be to fix a bike in place. Perhaps post up pictures here. It's important that the bikes don't obstruct the pavement or the road.
I also think that killed by an HGV/drunk driver/hit and run etc. or similar stark message would be worth adding.
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Interesting thread. But 'slightly' hypercritical.......WARNING: RANT APPROACHING:-
Is LFGSS also going to support a programme to encourage cyclists to STOP at red lights?
The HGV's have to, and all the other road users do. Is it the same cyclists that undertake and RLJ? I don't think its that clear-cut. But I do believe a vast number of 'serious' cyclists believe that they're 'advanced' enough not to bother with RL's, less experienced riders follow suite. They all set a bad example for all of us and all other motorists judge us by their standards.Ride responsibly. People will start to notice. Attitudes will change.
(I stop at RL mainly because I need the rest).
Annoying Spelling Nazi Point: "hypocritical", unless you actually meant hyper-critical which is a fair description of a lot of posts on this forum!
Response to post: It is not hypocritical to tackle an issue that is important to oneself, even though there are other issues in the world which one is not tackling. If RLJ-ing is important to you and, crucially, you think it has a link to road death then please feel free to start an education campaign or whatever else you want to do about it. Good luck with it.
Just some advice though, before you start. My empirical view is that, historically, such campaigns have been shown quite short shrift on this site and tend to degenerate into a religious debate, not dissimilar to our very own 'Mosque' thread. It is also observed that other sites that pay more attention to RLJ-ing (e.g. bikeradar) tend to degenerate in a similar manner.
Please do not further your views on RLJ-ing in this thread, as it is vital to a great number of people that this thread does no become derailed. I realise that I am in danger of doing just that by responding to you, for which I apologise. Let's stay on topic, people.
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- A 30-90 second viral film.
Our current treatment is that we will line a cycle lane with watermelons in a sort of guerilla manner. Each watermelon has a lifesize photograph of someone’s face. We then film what happens to them as HGV’s turn left.
However we would like to open this up for ideas from all of you. What is the most “viral” viral you can thinking of depicting our message.
IMO it would be good to add humour into it. take the "highlights" of the fixie fashion trend:
You have a sheldon looking bearded bike expert talking about the at-oneness-with-bike fixed gear hipster trend. at key times you cut to a classical hipster, skinny T-shirt, skinny faux tash, skinny jeans, cut down bars.. all over exagerated. over skinny and on the hoxton twat level
As the film rolls you cut between a hipster twat, a long in the tooth cycle nut and a shot from a camera mounted on the side of a lorry rumbling along the street
Then highlight now matter how skinny, light weight and agile the king of the road hipster is - There is no space on the inside of the lorries. ending with the impact. maybe a melon (skinny one) with 80's retro sunglasses, skinny tash etc - filled with dark red paint on the inside of a lorry being hit by a truck?
Make sense? it gives it a bit of a popular culture feel and tounge in cheek?
Ghost Bikes:
I have spoken to Armourtex and they are doing me a very good deal on a bulk load of bikes. they need to be stripped of types, saddles, brake blocks and grips (just metal) and they will do the entire bike.Massive thanks to all who have put bikes & locks forward - i am looking to pick them up Friday 24th or Sunday 26th. I'll PM you later today.
I should have the bikes at Armourtex by Friday 17th and ready to be locked in position the following week to put in place. i'll kick a thread off once its ready to go.
Bill - Cheers for the list, i'll do another reckie to take photos, plan the route and check bikes aren't up
JBC - I got some info back from Camden Council:
Thank you for your letter, there have been several recent incidents in Camden with Cyclists and HGVs, this is a cause for concern and something we are taking very seriously. We have been in discussions with Roadpeace and we aim to set up a meeting with them and TfL to look at whether there could be any joint working publicity that could help, and whether there are any technological solutions to the problem.
Regards
Christopher Nicola
Senior Traffic Planner
Street PolicyAnyone talking to Roadpeace?
There is some great work going in here lads n lasses. keep it up!
- A 30-90 second viral film.
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I thought that was a damned good and well-written article. We should contact her. Taking some points from the article though, it looks as though two of the 2007 sites already have ghost bikes. It also looks as though TFL won't pull the bikes down.
Can I suggest that the sites all be recc'ed to see how easy it would be to fix a bike in place. Perhaps post up pictures here. It's important that the bikes don't obstruct the pavement or the road.
I also think that killed by an HGV/drunk driver/hit and run etc. or similar stark message would be worth adding.
spot on man.
I am out doing this Wednesday if you are about? check each site. photo and plan where the bike and words go.We need to watch the wording:
CYCLIST KILLED
HERE
SEP08
KILLED BY AN HGVLooking at that for a while. i think it works
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With a few exceptions, we haven't had much feedback on the campaign. Do you want to be a part of it? Can you help with the video, website etc? If you can, please say so. Do you have ideas for improving the campaign? We've had a few responses but I'd be encouraged if we had more. I want to see what level of interest there is in following through on this.
So the meeting tomorrow was to be a vote on campaign alternatives / the ideas put forward. As very little has been put forward - thanks to those who have - I'm going to make the meeting about defining what can be achieved and who can take ownership of each task.
Attendee List
- jbcommuter
- jbcommuter
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certainly up for helping with the viral, sorry i just got put back onto this thread. We can do 2d/3d compositing, editing, filming etc. Not sure i can make tonight, i shall try but am really under the cosh with work.
Just to quickly reply to greasy slag, my opinion of humour in the viral is different, i think actually any kind of humour that will make this light hearted is a definite no no. A good reference point, not sure if it has been mentioned, is the THINK! campaigns, which are very shocking and brilliantly pulled off. But i don't think most people will get the sheldon ref and also this is a dark subject so lets not be afraid of people finding it shocking.
example:
http://uk.youtube.com/watch?v=g-9JR2P4wWI -
Don't know of anyone has read this yet, my friend in the testicle emailed it to me, she's an assembly member there, i've been trying to get them on board...
TfL launches latest Cycling Safety campaign
Transport for London urges cyclists and motorists to watch out for each other on London’s roadsTransport for London’s (TfL) latest Cycling Safety campaign can be seen in cinemas throughout London from this week. Adverts carrying the stark message ‘It’s easy to miss what you’re not looking for. Look out for cyclists’, will play before some of the autumn’s most hotly anticipated films including ‘How to Lose Friends and Alienate People’ and ‘Quantum of Solace’.
The campaign, which will also include print advertising and online activity, follows a number of fatal cycling accidents that took place in London last month.
TfL continues to work to make cycling safer in London. Every year, goods vehicles are involved in more than half of all cycling fatalities in the Capital. To address this serious road safety issue, TfL distributed 10,000 free Fresnel safety lenses to freight companies operating vehicles in London earlier in the year.
The lenses, which stick onto the passenger side-window of the lorry, improve the driver's vision of cyclists that pass alongside the nearside of their vehicles. TfL recently ordered an additional 10,000 Fresnel lenses which will be distributed to goods vehicle operators over the coming weeks.
Work is also taking place to ensure cyclists take every precaution to avoid potential dangers on the road. Transport for London is investing a record £3m on cycle training in 2008/09 for Londoners of all ages, through London's borough councils. The training sessions are tailored to each individual’s needs and will teach them to deal with the wide range of traffic conditions on the Capital's streets.
The Mayor of London, Boris Johnson, said: ‘London is a terrific city for cycling and it is generally a safe place to cycle. But the greatest danger to cyclists is complacency and that is why cycle safety campaigns are so important. I want our city to be a cyclist’s paradise but I am fully aware that prospective pedallers will not take to two wheels unless they feel safe. That is why reducing accidents is a priority and I hope this campaign will contribute to that aim.’
David Brown, Managing Director of Surface Transport for TfL, said: ‘While the cinema adverts focus on drivers, to remind them to actively keep a look out for cyclists, there is also a great deal that cyclists can do to make themselves safer. Cycling training is now available throughout London and is a great way of building up confidence and learning valuable safety tips from the experts. Everyone from complete beginners to experienced riders can benefit from the training, which is why we are investing heavily in the scheme.
For more information on cycling in the Capital, including cycle training, visit tfl.gov.uk/cycling
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Would happily chip in some money for this and distribute / stick stickers!
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I got a good email back from the Mayor of London, they are making noises but as yet no action
They did refer me to their media campaign they launched earlier in the year. they are looking to kick off another campaign in the same vein.
The focus is on highlighting to us that not paying full attention is a likely cause for most accidents.
Don't forget to check Cycle Safe London
GA2G
charlie_lcc
kipsy
punkpixel
roxy
jbcommuter
JackT
AlexB
Matt
Velocio
mashton
Greasy_Slag
szeliaxe
skoota
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BoBoB
rawrbot
andymatthews
Gustav
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About
Awareness Raising Spoke Cards Campaign Project?
Posted by
@BringMeMyFix
Those of you that were asking about Hanson, now that charlie lloyd (posting as Charlie_lcc) is on here, there is no need for me to duplicate, Charlie will give an answer here Monday if he can. Right Charlie?