Awareness Raising Spoke Cards Campaign Project?

1. A 30-90 second viral film.
   
   

Our current treatment is that we will line a cycle lane with watermelons in a sort of guerilla manner. Each watermelon has a lifesize photograph of someone’s face. We then film what happens to them as HGV’s turn left.

However we would like to open this up for ideas from all of you. What is the most “viral” viral you can thinking of depicting our message.

IMO it would be good to add humour into it. take the "highlights" of the fixie fashion trend:

You have a sheldon looking bearded bike expert talking about the at-oneness-with-bike fixed gear hipster trend. at key times you cut to a classical hipster, skinny T-shirt, skinny faux tash, skinny jeans, cut down bars.. all over exagerated. over skinny and on the hoxton twat level

As the film rolls you cut between a hipster twat, a long in the tooth cycle nut and a shot from a camera mounted on the side of a lorry rumbling along the street

Then highlight now matter how skinny, light weight and agile the king of the road hipster is - There is no space on the inside of the lorries. ending with the impact. maybe a melon (skinny one) with 80's retro sunglasses, skinny tash etc - filled with dark red paint on the inside of a lorry being hit by a truck?

Make sense? it gives it a bit of a popular culture feel and tounge in cheek?

Ghost Bikes:
I have spoken to Armourtex and they are doing me a very good deal on a bulk load of bikes. they need to be stripped of types, saddles, brake blocks and grips (just metal) and they will do the entire bike.

Massive thanks to all who have put bikes & locks forward - i am looking to pick them up Friday 24th or Sunday 26th. I'll PM you later today.

I should have the bikes at Armourtex by Friday 17th and ready to be locked in position the following week to put in place. i'll kick a thread off once its ready to go.

Bill - Cheers for the list, i'll do another reckie to take photos, plan the route and check bikes aren't up

JBC - I got some info back from Camden Council:

Thank you for your letter, there have been several recent incidents in Camden with Cyclists and HGVs, this is a cause for concern and something we are taking very seriously. We have been in discussions with Roadpeace and we aim to set up a meeting with them and TfL to look at whether there could be any joint working publicity that could help, and whether there are any technological solutions to the problem.
Regards
Christopher Nicola
Senior Traffic Planner
Street Policy

Anyone talking to Roadpeace?

There is some great work going in here lads n lasses. keep it up!