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@JimboJones
the evening standard appears to be launching a safer cycling campaign. good on them I say. a good balanced article here and it's a pity to see how bad cyclists reputation is in the comments.
http://www.thisislondon.co.uk/standard/article-23560529-details/Protect%20us%20cyclists%20from%20the%20devil's%20transport/article.do?expand=true#StartComments
in the paper they described it as a safer cycling campaign, so hopefully they will be spreading awareness across london. there will be opportunities to do media stuff with them if we can think of some good ideas