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@JackT
Fantastic!
I favour Bill's LORRIES KILL CYCLISTS as a pretty direct and accurate headline. The text is deliberately sensible & non-confrontational so I think it's OK to have a blunt headline to draw people in.
I don't know if it's possible to fit all the text on one side of the flyer leaving the other side (the side that will be visible when it's folded in half) free for a graphic.
I think a massive lorry graphic & a cyclist graphic would work, with LORRIES KILL CYCLISTS as the text.
But I'm no designer....