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@pipwish
This is a rough sketch.
For someone to keep the card in their office cubicle/ locker/spokes or whatever - it needs to be cool looking.
The message has to be factual but not dictatorial. The card should point to a place where the whole thing can be explained - ie: the website.
When I see cyclists getting right up alongside I truck I think the are going "Into the valley of death"
Maybe the text would be better saying "Don't undertake lorries on a bike" what you do instead is left open so as to avoid an future litigation.
Visual style would be influenced from the classic London transport posters:
http://www.ltmcollection.org/posters/
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