Awareness Raising Spoke Cards Campaign Project?

This is great and it makes sense to all of us but what about those new to cycling who are arguably at the most risk? It needs specific context i.e. if you had 'When overtaking lorries...' printed above the lorry then the story would be more complete, at least IMHO.

You're right, needs to be more obvious.

Any ideas which will get press, news coverage? A publicity stunt which will get London thinking?

I think if 1000 spoke cards are distributed along with posters / stickers, i could get something into Metro. That would certainly be a start!!