Draft a letter, and then unless someone strenuously objects, add our names, and send it, and send press releases to the london media (tv, radio and press) and possibly the national media too.
There seems to be a lot of people new to riding using the ride to work scheme, Maybe we could get the scheme involved some how, possibly a rules for the road leaflet, that comes with the vouchers? All I got was some bumf about wearing a helmet, like a helmets going to instill you with 'the knowledge'.
I have access to this if you need press contacts.
I think this is a really good idea.