Awareness Raising Spoke Cards Campaign Project?

I was actually wondering; how do the general public (the ones that politicians really listen to), not we niche groups, know about, or are able to read a card within a bike's wheels, that is revolving?

Yes, cyclists will pay attention, but do the public notice that sort of thing? If they don't easily notice, is the card then fulfilling its desighn function?

I'm trying to think like a non-cyclist......not trying to rumple anyone's feathers.

+1 for BB's media exposure suggestions.

^that's quoted from the Holborn thread.

I don't think the idea is for the spoke cards to be readable in situ.

And to be honest, who gives a fuck about the general public. This needs to be aimed squarely at cyclists and lorry drivers.

However, I'm not advocating cycling down the inside of a lorry and chucking a spoke card through their open passenger side window :S