Awareness Raising Spoke Cards Campaign Project?

A way a sourcing budget for spoke cards would be speaking to the media agency. They may have spare budget or at least an in with TFL with regards to a viral project.

Mediaedge:cia are the current agency for all offline work.

I have the stock and ink to print a few thousand spoke cards for free.
Maybe the film night idea could actually be used to make a bit of money for this. I know a few places we could use for free with a bar etc.