Disasterous media planning in London

yeah I know I was just being a twat.

It's actually photoshopped.

The tagline is something like: Some people respect the badge, everyone respects the gun.

Nah, he's right, it's all about Hollywood heft. Pacino probably has a clause in his contract saying that his name can only appear to the right of de niro's if it's higher up, or a larger font.

exactly. designers have nothing to do with this kind of stuff, people fight bitterly over it!

It's actually photoshopped.

The tagline is something like: Some people respect the badge, everyone respects the gun.

Still fucking insensitive.

Guns are shit. Films that glorify them are shit.

Still fucking insensitive.

Guns are shit. Films that glorify them are shit.

Commando is fucking superb!

Nah, he's right, it's all about Hollywood heft. Pacino probably has a clause in his contract saying that his name can only appear to the right of de niro's if it's higher up, or a larger font. Poster designer chose the latter. It's a complicated business, any film poster these days 90% a reflection of a bunch of conflicting legal/contractual clauses, 8% shoddy misquotes from shitty free papers, and 2% design.

All about the floating heads mang...
http://www.funnyordie.com/videos/47d8df4123

Not that I read it but someone pointed out to me that this had made in to page two of today's current bun!