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@benmw
How about setting up a website with the MT images on and including the URL on the spoke cards. It could also be used to bring awareness to other cycling safety issues and have links No10 petitions or examples of letters that can be printed and sent to MPs which I believe will be far harder for them to ignore.
The slogan on the spoke cards will draw attention but does it alone get the message across to people who don't know the dangers of trucks?