technically, it's bad buying not bad planning.
It's planning, as the 'buying' is done is advance with a media seller, at least 6 months in advance. The planner then plans which and what goes where.
@Soda_Popinski started
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It's planning, as the 'buying' is done is advance with a media seller, at least 6 months in advance. The planner then plans which and what goes where.