2009 Bikes - Bloody Nora!

It shows they've done their research (albeit have ended up getting it horribly wrong).

Their target demographic isn't hipsters or 'proper' fixed riders, because they know they're less likely to buy OTP, preferring instead to do custom builds. They're aiming at commuters and wannabes who are used to relaxed head angles and sloping top tubes that they've got on their MTBs and compact road bikes who will want a little kookiness - like a chopped Brooks and dropped bullhorns - but won't want it to be so outlandish that they'll be laughed at by their friends.

whoa, serious answer! um let's recap, I was saying inbred children ....