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@mikec
I have a very good idea for the next big brother series.
Get your usual bunch of half-wits, only this time. Do not film it or anything, obviously let them think they are being filmed. Then, when they come out after 7 years, or however long it is. Tell them 'Oh yeah, you weren't on TV, no one knows who you are and there is no prize'
Then watch their faces drop. That ought to get a few viewers