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@h2o
Because if they didn't, how would they fill all the column inches?
I'm a journalist, btw.
I suspect that this is intended to bolster McCain's 'maverick' credentials and that they think they can contain any issues from her history - she's not whiter than white, but she's accessible and for many of the poorer folks who vote Republican out of mis-directed aspiration she will probably make a good aspirational figure.
I think he's played a smarter hand than the media realises, basically, but it's hard to shake off the dominant narrative once one in established.