Rapha, nice but a bit pricey?

BEWARE: rant.

I like most of Ferrari's products but all their spiel stinks of piss. They unashamedly aim to appeal to rich men and women, the type who roll their £150,000 carbon fibre sports cars around London Village at the weekend.
I used to find their photography and 'ethos' seductive but now it annoys the shit out of me so much. Everything they sell is as expensive as they can get away with, and get away with they do.
In economics such products are referred to as 'ostentatious goods', which perfectly complements their elitist arsehole aesthetic.
On the other hand, it could be argued that they do a lot for motorsport and are clearly passionate about it.
Particularly I admire their promotion of the traditional / classic image of the sport, which I feel has been largely spoiled by years of overt branding and technological one-upmanship. Yet with their prices as they are, it would seem that all this serves only to bolster their exclusivity.

sorry for kicking off.

Fixed