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@Platini
Bike Snob:
"Another thing that goes over my head is philosophy. Sure, I suppose I can be philosophical myself, but sometimes I have trouble discerning where philosophy leaves off and marketing begins. Take "Rapha Continental:"
The Continental is about participation, exalting any and all who endeavor to ride with passion and heart. Central to the project is our desire to discover the places and people that do and have done the style of riding that we’ve only just begun to call – Continental.
I'm going to be completely honest here--I spent a decent amount of time studying this site (though naturally less than five hours, in accordance with my rule) and I still don't know if this is a line of clothing or a team or a philosophy or what. Every time I think it's something I click on another link that tells me it's not what I thought it was. For example, for awhile I thought it was a team, but then I read this:
The Rapha Continental riders are not a team. At least not in the typical sense, or the racing sense. We are a group of individuals united in effort and focus, and we do cooperate.
Eventually I gave up. I feel like something tremendously important may be going on here, but I also feel too dumb to understand it. I get confused by things that say they aren't what they appear to be. It's like looking at a Magritte painting--which, I might add, I also don't understand.