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@miro_o
I've heard that manufactures actually lighten the hub on the logo side as the rim hole/valve is naturally the heavy spot.
I actually thought it was bollocks when I first heard that, but my wheels settle exactly where they would if that was true. And no I didn't get it right, I faced the logos forward.
To muddy the water even further Shimano DA I think is one of the brands that does it the wrong way round... ie Logo facing forward, rather than to the hole (i think).
BTW the logo mentioned is the logo on the hub body, not necessarily the flange.
If it's sunny where you live... forget all of the above and go for a ride.