Deeeeeep profile wheels

Can someone explain to me what the attraction is to these things?

I mean, they're heavy, they're eminently thievable and they cost a ton. And they have no braking surface.

Plus they usually adorn old steel bikes that should have fucking dynamos and fenders.

Granted, allegedly Deep Vs are 'bombproof' - but I've ragged my normal-profile Mavics to hell and back and they're still true. I've had to get a spoke key out now and again, but that's hardly an effort?

So - what is it about these things? Hip-hop slavery to Mammon? Or is there something that I'm too stupid to see here?

They look good, not many cyclists out there are trying to break the hour record or even shave 3 seconds off their P.B. - so the fact that the rim is 100g heavier than an OpenPro will not even register on their radar, but these 'casual' cyclists might be attracted to the look of a deep section wheel, especially if they are in vogue.

We might as well post up on an athletics forum about all the idiots wearing trainers that plainly offer no sporting advantage.

So, I reckon I will go with the Hip-hop slavery to Mammon option. I will admit to being a weight weenie, so can't bring myself to put a Deep V on a bike, but I do like the look of them.

Anyhow those aren't deep, these bastards are deep: