A question for those of you who have kids..

BMMF - I don't take it personally. But I am definately looking into other revenue generators, I wouldn't be doing my job if I didn't. Its my job to make sure my clients utilise and maximise their potential. One only has to look around to notice that characters from books or TV translate into merch options which generally out perform the original - Seasame Street Lunch Boxes?? I am guessing you or someone you know had one at one point - or an ANIMAL T ;)

The problem is that, as a parent, you are continually faced with merchandising of kids characters etc. that drain your funds. You can't go in to Woolworths without being faced with rows of toys and characters drawn from TV and films - and it's a constant battle. Here's another example - I took the kids to Earls Court on Sunday to the Doctor Who exhibition (!?) and paid over £30 to get in. Then you can't get out without passing through a shop selling overpriced tat, designed to appeal directly to kids. There is no other route out of the place - the shop can't be avoided - and you end up arguing with the children and risk ruining the visit. To be honest it's fucking outrageous, and these people should go and make their money elsewhere, rather than preying on parents' reluctance to upset their children. It's verging on the immoral.

Rant over, no offence intended.