A question for those of you who have kids..

2 to 5.

Equally girls and boys.

Sorry, but I think merchandising at little children is wank. Just market the books and keep the consumer detritus for financially independent adults. That's not a personal attack, BTW.

BMMF - I don't take it personally. But I am definately looking into other revenue generators, I wouldn't be doing my job if I didn't. Its my job to make sure my clients utilise and maximise their potential. One only has to look around to notice that characters from books or TV translate into merch options which generally out perform the original - Seasame Street Lunch Boxes?? I am guessing you or someone you know had one at one point - or an ANIMAL T ;)