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@AlexB
I'd say mainly aimed at girls and my kids would lose interest from about 4 onwards.
I have a 4yo son and an 8yo daughter.
Basically, up to about 4 they want you to read so they can look at the pictures.
At 5 onwards when they start reading they want a sense of sharing, so repetition is the key (think Cat in The Hat) so rhymes, repetition and knowing what comes next are very important.
From 6 up they'll pretty much avoid anything that looks like a "baby's book"...