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@GA2G
You guys may have hit on something else, besides that "everyone's getting in on the act". I noticed a few weeks ago, when I went into a cycle shop on Kensington High Street, that almost all the products were made by Specialized. Most of the accessories, nearly all the bikes, and even the posters in the shop were of Specialized. I thought this was just a strange coincidence, but wondered if Specialized just have a larger advertising budget than anybody else at the moment, and maybe this is their Microsoft-type campaign? Is it just a lucky coincidence that the Cycle Surgery poster looks like a Specialized advert?