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@Sano
Cheers for the kind words on the mag. It's been a lot of work, but we're pretty happy with how the first issue came out.
The mag is free because we wanted to make it that way. There will be an option to get a subscription or a single copy posted to you, but we have to charge as postage is a killer. The downloadable PDF is so you can still get it for free anywhere in the world.
Our copies seem to fly out of the shops as soon as they go in there. Brick Lane Bikes had 20 delivered one Sunday morning and we had to take them another 20 the next day.
We went with 100% recycled, unbleached paper, using vegetable oil inks and printed by a local cooperative printers. All these things cost more, but we think it's worth it.
Glad that you're enjoying the magazine. Thanks to everyone who came to the launch party and Velocity boy for all the support he's shown us.