The first print magazine dedicated solely to fixed gear bikes launched in London a few days back. So far everything still seems to be going pretty well over on this side of the Hotlantic.
It’d be easy to make fun of these people for jumping onto the trend. I mean, I’m sure there was a Tie-Dye Magazine that launched about 15 years ago. But I have to support this kind of work. For one thing it’s bringing more money and cool jobs into the bike industry, but an even better reason is that there’s no good reason to hate on these people. I can understand how someone who’s been riding a fixie for the past 30 years feels marginalized by all the guys hanging out in the park on their tricked-out Pistas. Their lifestyle and culture is being usurped to in the name of fashion and bike sales. But that’s just the thing—bike sales—it’s not like they’re using the fixie-branded rider to sell offshore oil exploration to the masses. The uprising of the bike is upon us. Crusty fixed gear riders won’t stand in the way. Good luck Fixed Magazine (I give them 3 issues before they fold).
Some coverage:
http://thegoat.backcountry.com/blog/2008/06/26/the-brits-are-pretty-stoked-on-fixed-gears-eh/