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@TheBrick(Tommy)
I read about this and a theory behind the 11 speed was largely marketing and the reintroduction of S.R was purely as a cash cow for the bling crowd.
Much like ceramic bearings it's down to marketing.
I like the fact that in the article it says
"the 11-speed system somehow managed to work even better than the old 10-speed (really!),"
Well the fact that it works better is not because it is 11 speed but because it has had improved design & engineering. It the same improved design was put onto 10 speed the improvement may be even greater. The problem with that is that (improving 10 speed) people can upgrade bits of their drive chain at a time rather than being force to upgrade every thing due to incompatibility issues.