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@Greasy_Slag
As a social experiment we should strap BMMF to a chair in front of QVC and see how long it is before we see him clad top to toe in Epiphany platinum clad diamoniques, floral sequined jackets, stack wedged healed shoes and a spot print 3 piece make up and wash bag...
VB I see your arguments but I believe BMMFs gripes (and those of others) are with the big boys on a larger scale.
In marketing and advertising terms what you have here is a hand printed poster for a farmers market, taped to the lamp post in a scenic suburb street (And in no way is that a bad thing) it's well intended, purposeful and relevant.
It's no Tesco's or Wal-Mart - exploiting people for hideous self reward and margins.
It is wrong when they exploite insecurities, but when a woman plays £160 for 25g of moisturiser to make her look younger; whilst she smokes and drinks like a man and doesn't exercise... who is the idiot? I'd sell that puppy fat all day long!