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@Rapsac
They have both done a lot of good work in that area. Bill has lobbied numerous politicians and haulage organisations.
I think it is difficult to raise awareness on the street without a large promotional budget.
As for the signs, they are effective to a point, but drivers can use them as an excuse for poor driving. The main priority is to educate cyclists how to deal with LGV's and drivers how to deal with the massively increased number of cyclists on the road.