of course it was a marketing gimmick designed to drum up business. there wouldn't be much point in spending all that money on building a gold-plated bike for nothing.
i think it's quite a good gimmick, though.
@badtmy started
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
of course it was a marketing gimmick designed to drum up business. there wouldn't be much point in spending all that money on building a gold-plated bike for nothing.
i think it's quite a good gimmick, though.