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@pajamas
fred, I think my point was it started out as this magical celebration-of-those-wonderful-fixed-gear-riders prize but now is revealed to be a gimmick to garner business for the insurance company, which I think some of us suspected at the outset.
The article is so badly written I'd go one further and say no journalist had more than a scant readover of copy sent in by someone connected to the product - maybe someone in the insurance company's marketing department.
Total guff. "common courier" cracked me up too. The Telegraph, one of Britain's oldest and sniffiest papers........