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@Bernhard
I work for waitrose and a few months ago in the food illustrated magazine a mistakenly advertised a£20 bottle of whiskey for £6, in some stores this price was honoured but in mine it was just withdrawn from sale until the advertised offer was over, not sure if one was sold at that price before withdrawing or not. Also waitrose, and I assume all retailers have to do legality checks on products to ensure they are the correct price.
As far as I'm aware, if a ticket states a price than that has to be honoured for that product.