I'm no lawyer but I'm guessing there would be a well established precedent that says mistakes don't have to be honoured.
But misleading advertising laws would be breached when the vendor intentionally advertises the wrong price - say to get more customers in the door.
@joachim started
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
I'm no lawyer but I'm guessing there would be a well established precedent that says mistakes don't have to be honoured.
But misleading advertising laws would be breached when the vendor intentionally advertises the wrong price - say to get more customers in the door.