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  • ^ I'm pretty sure that's not true.

    When I worked at Comet, if something was mislabeled at the wrong price, we don't have to sell it and instead must withdraw it from sale for 24 hours.

    Perhaps this is a trick to circunavigate the law on this, but that is the law, if you advertise a car for £30 then you must sell at least one car on the day of publication/broadcast of that price or else it is false/misleading advertising.

    What better way than to witdraw the product on the day of the day of publication/broadcast of that price, if you did not withdraw the product then you would have to sell at the advertised price.

    I know this only too well as many years ago as a student I worked night as a paste-up artist (back in the olden days) and I sent out an ad (Arding and Hobbs) with a fridge for £19 (should have been £199) to just about every local newspaper in the south of England - they weren't pleased.

    Customers used to move the paper tickets between TV models to try and get HD TVs for the price of standard definition TVs. They'd pipe up big time. Was threatened with solicitors a few times!

    That's covered by fraud.

    The manager always said: If you had a house worth £200,000 and advertised in a newspaper, but the newspaper printed it wrong as £20,000, do you have to sell for £20,000? No, of course not.

    That would be the newspaper's error and not yours.

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