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@eeehhhh
^ I'm pretty sure that's not true.
When I worked at Comet, if something was mislabeled at the wrong price, we don't have to sell it and instead must withdraw it from sale for 24 hours.
Customers used to move the paper tickets between TV models to try and get HD TVs for the price of standard definition TVs. They'd pipe up big time. Was threatened with solicitors a few times!
The manager always said: If you had a house worth £200,000 and advertised in a newspaper, but the newspaper printed it wrong as £20,000, do you have to sell for £20,000? No, of course not.
If it was a small difference, the store might do it as a goodwill gesture, but they have no legal obligation to sell anything.