How to pronounce Italian bike names

OR, someone phone up the Miche cycling company and se how they answer the phone. let's settle this once and for goddamn all

I once spent a Friday afternoon listening to my colleagues discussing at some length how the Siemens office in Staines would answer the phone (they were convinced it would be "Siemens, Staines").

A quick google turned up the number and I dialled it on my speaker phone - "Good afternoon, Siemens UK".

Some people have no sense of humour.