Bike porn

What i don't understand is: presumably they came up with the name 3rensho before there were 3 wins, if not, there would've been 3 wins on a different model of bike. But if so, how did they know they know before naming it 3rensho that there'd be 3 wins??? Spooky! It's like a cat chasing its tail, it's chicken and egg, it's a Cach22, or Catch3. Can anyone shed any light on this...?
I know the firm was Cherubim before, so i think this has something to do with all this...

Yamaguchi-san to have been built by his hand in the first year of 3RENSHO's existence (then known as "Cherubim Cycles" after his brother's also-famed Cherubim shop.)