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@crank
I like the pub sounding names - 'Cog n' Sprocket' etc. I pushed for one of them when we opened up our shop. (probably because of my 'old-skool bike shop X old-skool pub' fantasy
Then we descended to rudeness and giggles-
'Lube and Rims'
etc. There are a lot of rude bike terms.
Settled on the simple 'Cranks' - 'cos its bikey, we don't get paid and didn't know how to fix bikes :P
Googleability is the big plus, if you're competing with other shops. Makes me groan when I bands called things like 'Orange' or 'Tits'
There doesn't appear either a 'London Cycle Shop' or 'London Bike Shop'