Why is this headline news?

http://news.bbc.co.uk/1/hi/scotland/edinburgh_and_east/7372906.stm

when this isn't:

http://www.movingtargetzine.com/article/another-london-cyclist-killed-by-a-lorryhgvlgv

it seems as if these events happening in london is just another day in the life kind of event.

I don't think it's a conspiracy. Edinburgh's tiny compared to London, so on any given day, there are far less stories to choose from where some poor soul has come a cropper.